Workflow Consolidation
One Platform. Every Tool.
Buyer Experience
Community explorer, floor plan catalog, design studio with option selections, and an integrated financing application, with interactive 3D home models coming to production. The buyer moves through their entire purchase journey in one place, from browsing lots to locking their design selections.
Agent CRM, One Connected Workspace
Pipeline management, lead scoring, automated email sequences, appointment scheduling, and buyer tracking, all built in. Agents have current buyer information, a clean pipeline view, and communication tools without switching between systems. For builders already running a CRM, Threshold's integration layer connects to it. For builders starting fresh, Threshold IS the CRM.
Builder Admin & Data Layer
Every builder gets a fully isolated admin portal, community and floor plan management, team roles and permissions, photo library, AI catalog tools, and a complete view of their slug's health. For builders with existing production systems, Threshold connects to them. For builders without one, Threshold's structured data layer (lots, plans, communities, build stages, warranty, agents) becomes the source of truth.
Homeowner Portal, 10 Years After Close
A modern, branded portal for every buyer, live today. Build stage tracking, document vault, electronic document signing, warranty claims with photos, agent chat, and inspection scheduling. Most builders end the relationship at closing. Threshold keeps it active for a decade.
AI That Grows With the Platform
Intelligent Today. Smarter Tomorrow.
Threshold's AI starts with lead scoring and expands as more builder data comes online. Every agent learns from real builder data, not generic models.
Lead Intelligence Agent
Live in ProductionScores every lead on buying likelihood and revenue potential. Learns which buyer profiles convert fastest per community and surfaces the talking points agents need for their next contact. Active in production today.
Smart Inventory Matching
In PilotMatches every buyer to the right home in their budget, and keeps learning. It surfaces which lots have sat longest or have the fewest offers, alerts your agents to act, and automatically recommends those same homes to buyers who land on your site in that price range. Your inventory keeps moving instead of sitting.
Agent Suite, Pipeline, Contract Review, Design Consulting, Change Orders, Warranty Support
In PilotAn expanding suite of role-specific AI agents is in active development with early builders. We are deliberately not shipping these as live until they meet the bar. Available to builders in active pilot, ask about access in your quote conversation.
The Full Platform Flow
How Threshold Works
From your first builder setup to a decade of post-close homeowner revenue, one platform, five stages, zero duct tape.
Step 1
Go Live in Days
"No dev team. No months of onboarding."
Upload your floor plans, finish options, and pricing, your fully branded buyer experience is live in days. Your logo, your colors, your URL. We configure it with you. First buyer sessions can start within a week of signing.
READY TO LAUNCH
Why This Is The Future
The Old Way Is Breaking Down
Builders today manage buyers across spreadsheets, email threads, PDFs, and 5 different software tools, and still lose track of deals. That era is ending.
Buyers Expect Amazon-Level Experience
The next generation of homebuyers shops for a $600K home the same way they order from Wayfair, visually, digitally, on their timeline. Builders who can't deliver that will lose to those who can.
The Builder-Agent-Buyer Gap
Agents work in HubSpot, DocuSign, MLS. Builders work in their production platform, ERPs, and spreadsheets. Buyers get stale info or have to chase down both. Threshold bridges all three, every party gets current information at the moment they need it.
Data Silos Kill Deals
When your CRM, design tool, contract platform, and buyer portal don't talk to each other, deals fall through cracks. One integrated platform means one source of truth, for your team and your buyers.
20 minutes. No pressure. We'll show you the full platform.
10 Years After Closing
The Homeowner Portal, A Modern Home Ownership Experience
Most builders end the relationship at closing, leaving a phone number and hoping. Threshold gives every homeowner a branded portal on their phone for 10 years after move-in. Documents, warranty, inspections, photos, and direct line to the builder, all in one place. Built like the digital experiences buyers already trust from their other major purchases.
Every Document. Forever.
Closing docs, warranties, manuals, certificates of occupancy, and the full product/brand catalog of what was installed in their home. No more shoebox of papers, everything searchable in the app.
Warranty Claims in Two Taps
Homeowner takes a photo, describes the issue, submits. The claim is logged, routed to the right sub, and tracked to resolution, all visible to the homeowner in real time. No phone tag. No lost claim forms.
Inspections On Their Schedule
1-year and 2-year inspection requests submitted in-app. Auto-scheduled, auto-reminded, auto-confirmed. The builder's service team gets a clean queue instead of voicemails.
10 Years of Brand Loyalty
Direct line to the agent and builder for a decade. Every warranty resolved, every question answered, every doc available, keeps the builder top-of-mind for referrals, repeat purchases, and move-up homes.
Pricing That Fits Your Builder
One Conversation. One Fit.
Threshold's pricing depends on your portfolio, number of communities, plans per community, and what you need integrated. We don't believe in cookie-cutter tiers for a category this varied. Tell us your build volume and existing stack, and we'll send you a custom quote within 48 hours.
Built for Enterprise
Multi-Integration Infrastructure
Threshold runs on scalable cloud architecture designed to connect builder production systems, financing partners, agent tools, and homeowner experiences, without disrupting anything that's already working.
Multi-Tenant Integration Layer
Every builder slug is fully isolated, their own data, API keys, and access controls. No two builders share anything. The integration layer is designed to connect to any builder production platform with an API, MarkSystems, BuilderTrend, a custom ERP, and more, via API or OAuth, with read access to pull live production data, live today, with additional platform connectors in active development.
Financing Partner Connections
Buyers complete pre-qualification inside the configurator, connected to the builder's preferred lender, the builder's partnered third-party loan service, or a national rate buy-down program. Soft credit check, no impact on buyer credit. Built to integrate with any lender API.
AWS Lambda Backend
Event-driven serverless architecture. Auto-deploys from GitHub and scales automatically with builder volume, architected for hundreds of builders and thousands of concurrent buyers. Live and operating in production today.
Secure by Design
Isolation isn't just a promise, it's enforced in code. An automated tenant-scope check gates every privileged path, so a request can only ever reach its own builder's data. Sessions use short-lived, signed tokens verified in-process on each request, so authorization scales with traffic instead of hitting the database. Secrets live in a managed vault, never in code, and every privileged action is logged and audit-ready. Built against Zero Trust principles.